Layisha Laypang named global network’s new Director of Communications and Marketing
Baker Tilly International has today announced that Layisha Laypang has been appointed as the network’s Director of Communications and Marketing.
Previously Head of Marketing at award-winning specialist management consultancy Gate One, Laypang brings a wealth of experience of working both in-house and agency-side to Baker Tilly International, as it continues its successful transformation into a world-leading global professional services brand.
Based out of London, Laypang will be a critical part of the Baker Tilly International executive leadership. She will assume responsibility for leading the team developing and delivering on a marketing and communications strategy that spans a global brand, external positioning and internal communications.
Speaking on the appointment, Francesca Lagerberg, Baker Tilly International CEO, said: “We are delighted to welcome Layisha as the network’s new Director of Communications and Marketing. A highly skilled communications and marketing lead, she brings with her a wealth of experience in designing and delivering engaging, multi-faceted marketing strategies that will help us continue to drive our ambitious growth goals, broaden our reach and elevate the expertise that sits within our network firms.
“She will play a pivotal role in safeguarding and elevating the reputation of the Baker Tilly brand globally, as well as helping us tell our story, and motivate and inspire our people.”
Laypang added: “I’m excited to be joining Baker Tilly International as it continues to transform into a truly global, highly respected brand.
“As we reshape and enrich how we interact with our clients, our people and our communities, I look forward to engaging with our global teams to develop innovative and creative marketing strategies that support our vision to bring the world closer through knowledge and connection; define and enact our purpose and values; and help shape and promote our culture through powerful communications.”